Simple functions & user interface
Its functions are narrowed down to the minimum necessary to enhance user-friendliness.
Optimal size
The handy, magazine-size unit allows easy use.
Design in harmony with interior furnishings
Its appealing design facilitates home sewing.
Video providing easy-to-understand instructions
A QR code leads to a tutorial video explaining how to use the sewing machine.
Streamlined functions
A smartphone stand also serves as a needle cover.
Minimal design
It does not take up space.
This lightweight, cordless machine can be used anywhere.
Unit dimensions
(W) 11.5 in. × (D) 4.5 in. × (H) 10.4 in.
Unit weight
Approx. 4.6 lbs.
Power supply
120 V , 60 Hz
Rated power consumption
9 W
Purpose
Indoor household use
Accessories
a. 1 AC adapter
b. 1 foot switch
c. 2 bobbins
d. 1 needle (#14)
e. 1 needle threader
f. 1 spool cap
g. Buttonhole foot
h. Safety needle cover/smartphone stand
i. Needle plate screwdriver
2023 February
ARCHITECTURE & DESIGN COLLECTION AWARDS 2022
GOLD WINNER (Product Design Built)
2023 February
GERMAN DESIGN AWARD 2023
WINNER (Excellent Poroduct Design Life Style and Fashion)
2022 April
If DESIGN AWARD 2022
If DESIGN AWARD (iF International Fourum Design GmbH)
2022 January (YS-10)
IAUD INTERNATIONAL DESIGN AWARD 2021
Silver Award Category of Product Design
2021 November
PARENTING AWARD 2021
The 14th Parenting Award
2021 October
JAPAN INSTITUTE OF DESIGN PROMOTION
Good Design Award 2021
2021 October
DESIGN INTELLIGENCE AWARD 2021
TOP 100 Honorable Mention
2021 July
General Incorporated Association Japan Childcare
Japan Child Care Advocate Grand Prize 2021
2021 July
Graduate School of Management, GLOBIS University
CEO Kazushi Yamazaki received The 17th Alumni Award : Revolutionism
2020 December
OSAKA VITALITY GRAND PRIX
The Osaka Chamber of Commerce and Industry
Special Award
2020 November
Japan Industrial Design Accociation
DESIGN MUSEUM SELECTION VOL.22 SELECTED
2020 October
JAPAN INSTITUTE OF DESIGN PROMOTION
GOOD DESGN AWARD 2020 GOLD AWARD
GOOD DESGN AWARD 2020 Best 100
2020 September
KIDS DESIGN AWARD 2020
EXCELLENCE AWARD
(Minsister of State for Measures to Combat Declining Birthrate Award)
2016 April
The 16th of JAPAN HOBBY INDUSTRY AWARD/ Hobby Association of Japan
GRAND PRIX (Japan Ministry of Economy, Trade and Industry)
2010 August
JAPAN INSTITUTE OF DESIGN PROMOTION
YM82 Series Good Design Award 2010
2001 October
JAPAN INSTITUTE OF DESIGN PROMOTION
OEM supplied product to Singer received Good Design Award
1992 October
Japan Ministry of Economy, Trade and Industry
The Good Design Product Selection Award as a designer
1991 October
Japan Ministry of Economy, Trade and Industry
The Good Design Product Selection Award as a designer
1989 October
Japan Ministry of Economy, Trade and Industry
The Good Design Product Selection Award as a designer
1989 May
Received a Prize from Osaka Governer as a company that dedicated to development of the industry
1970 June
Received a prize from Ministry of Economy, Trade and Industry for contributing to export of sewing machines to abroad.
1968 June
Received a prize from Ministry of Economy, Trade and Industry for contributing to export of sewing machines to abroad.
First, we focused on child-raising families, who have the strongest motivation to start home sewing, and conducted repeated research and interviews.
Unfortunately, all the feedback we received from these families comprised negative opinions on sewing machines, for example, “It seems difficult to operate,” “It’s troublesome to take it in and out,” and “It always takes up space.”
However, such dialogue with child-raising families afforded us an opportunity to hear a crucial phrase from them: “Actually, I’d like to give it a try…” This phrase inspired us to change the future of sewing machines.
Changing negative opinions into positive feedback—This is what we aimed to achieve through the creation of a new sewing machine. We completely changed our course of action from making multi-functional, high-spec sewing machines. Based on our new concept, we carried out further research.
"With such ease of use, I guess I can give it a try!”
This is how we created a sewing machine that enables even child-raising families to enjoy sewing casually.
We have been dedicated to the production of sewing machines for over 70 years. Unfortunately, the home-use sewing-machine market has shrunk to less than half in the last twenty years.
“We want to brighten the future of sewing machines!”
This is our passion that triggered the development of this product.